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PIA (Redesign)
A UX redesign concept for Pakistan International Airlines, focused on simplifying flight discovery, booking, passenger information, and travel management across mobile and web.
Challenge
The existing experience contained complex navigation, inconsistent interfaces, and lengthy booking steps. Important information such as fares, baggage allowances, flight status, and booking details was difficult to locate quickly.
Process
I reviewed the existing journey, identified usability gaps, studied competing airline experiences, and reorganized the information architecture. I then created streamlined booking flows, wireframes, high-fidelity interfaces, and responsive prototypes.
Result
The redesigned experience reduced unnecessary steps and made booking information easier to understand. It created a clearer, more accessible journey from flight search and passenger details to payment and booking confirmation.
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